What I have often found is that the idea of downloading a separate app bothers people. Sure, they’ll have a few dozen free apps – camera and photo editing apps, several social media apps, a bunch of couponing apps – but heaven forbid they get a paid productivity app involved in the mix. The mental friction of having a separate app to manage their lives can be difficult to get over. This is usually the point where I suggest simply using Reminders: it’s basic enough to get the job done, it’s a part of the OS, and they don’t have to pay to try it out. But the app isn’t where it needs to be.
Just this weekend, I was discussing productivity apps with my brother-in-law. He mentioned he thought he’d benefit from a dedicated task management app and geeky Josh jumped into action. I did my best to describe David Allen’s GTD methodology and the best apps on the App Store for the cause.
The conversation flowed until he saw the price of Things, Omnifocus, and 2Do. (Don’t judge — the price of apps is a very real barrier to entry for many (most?) people. I don’t understand the thought process personally, but it’d be just as ignorant to label my brother-in-law as cheap because he won’t buy a $20 iPhone app.) As hard as I tried to make the argument that task management apps pay for themselves, that price barrier deterred the purchase.
For those people, Tim Nahumck’s re-imagination of Apple’s stock Reminders app would be a home run. From the great use of iOS 11’s design language and the surprising power buried deeper in Tim’s idea, I believe an improved Reminders app would have a greater impact on more people than further improvements in iMessage, Notes, Mail, or Music.